How to Run an SEO Audit for Your Contracting Business
A practical guide for contractors, plumbers, HVAC, and electricians who want to see how their website performs in search—before paying an agency.
Most contractors do not need a $5,000 SEO audit. You need to know whether customers can find you when they search "plumber near me" or "HVAC repair [your city]." A focused on-page audit tells you that in minutes.
What a contractor SEO audit should check
- Title tags — Does every page have a unique title with your trade and service area?
- Meta descriptions — Do search results give customers a reason to click?
- H1 headings — Is there one clear headline per page that matches what people search?
- Mobile setup — Does your site work on phones? Most trade searches happen on mobile.
- Local signals — Phone number, address or service area, and Google Maps links visible?
- Content depth — Do service pages explain what you do, where you work, and why to call you?
Run a free audit in under two minutes
Our free SEO Site Checker analyzes all of the above—plus image alt text, internal links, structured data, and technical factors. Enter your homepage URL or run a full site crawl (up to 20 pages) to see which service pages need work.
Audit your contracting website now—no sign-up required. Run the Free SEO Checker
What your score means
- Below 50 — Critical gaps. Competitors with basic SEO are outranking you.
- 50–69 — Fixable issues. Title, meta, and heading updates can move the needle fast.
- 70–84 — Solid base. Focus on content depth and local landing pages.
- 85+ — Strong foundation. Maintain it as you add services or locations.
When to fix it yourself vs. get help
If your site is on Wix, Squarespace, or WordPress and the audit flags missing titles or meta descriptions, you can often fix those in an afternoon. If the score is under 50, you have no sitemap, pages lack content, or your site is not mobile-friendly—those fixes take more time than most owners have.
That is where a web presence partner helps. Brauer Concepts builds and maintains sites for trades businesses: custom pages, on-page SEO setup, hosting, and ongoing updates when your services or service area change.
See how we help contractors build a web presence that earns search traffic. Full Web Presence Solutions